India, Nov. 16 -- Labeling and printing have significantly evolved over the years. Something that was merely considered an additional protective layer for products has now transformed into an essential marketing tool displaying product USP and has an impressive potential to drive sales, ultimately.

Not only this, but brands are now looking at these elements from a fresh angle, which goes far beyond just displaying brand details. For leaders, packaging has, in fact, become a platform to advertise the brand values and deliver a unique experience to the end consumers. Thanks to digital label and print technologies!

Why digital labeling and printing?

Digital presses and printers are designed for several benefits such as better print qualit...