India, Dec. 2 -- A predominantly digitized consumer interface and a digital operational framework have made the B2C domain data intensive. Add to that the aggressive adoption of data-driven technologies like artificial intelligence (AI) in various consumer engagement and social media applications across sectors such as e-commerce, BFSI (banking, financial services, and insurance), automobile.

The trend has intensified data exchanges (both private and generic) on those platforms. The responsibility of hosting such data exchange platforms securely and making those accessible universally rests with the companies which own them.

This includes responsibilities such as ascertaining the authenticity of the audience, the geo-location of the dat...