Bhubaneswar, April 28 -- To woo Odisha voters, three major political parties- the BJP, BJD and Congress- are making most of the social media. These political parties are now flooding social media platforms with short videos like - Reels & Shorts.

While the state unit of Congress, in its videos, is narrating the ruling BJD's failures, BJP is presenting Prime Minister Narendra Modi's long list of developments. The BJD on the other hand is telling the tale of its 24 years' rule through these short format videos.

Young voters are also taking fancy to such content.

"We are coming across many political reels. Political parties are putting across what they want to communicate to the voters. Young voters are also liking these formats," said Pr...