Bhubaneswar, Sept. 24 -- Kewda flowers grown in Odisha have earned a name across the country, thanks to them being superior in quality. Yet, the Kewda farmers are facing financial crisis.

Even though Ganjam district alone produces 80 per cent of the nation's total Kewda production, why are the farmers facing excruciating financial problems?

To understand this, OTV team visited the areas where there are processing units, locally known as 'bhati'. Investigation revealed that most of these processing units are owned by outsiders.

The case in point is a processing unit at Rangeilunda. Its owner hails from Kannauj in Uttar Pradesh. Here, after several processes, the essence is extracted from the flower. The essence is used in making 'attar'...