Bhubaneswar, April 20 -- Countless music videos are uploaded everyday on social media but only a few give us goosebumps. One such video is 'Subharambha' which was launched on 'Panaa Sankranti' (Odia New Year) on YouTube. Based on Pandit Godabarisha Mahapatra's timeless classic "Utha Kankala," it is the first music video of 'Uttisthata Jagrata' campaign.
"Our motto is to reach out to each and every Odia across the globe and rejuvenate the lost sense of pride in every Odia's heart and to inspire them for the conservation and expansion of the Odissan culture, literature and heritage!" reads the Facebook page by Uttisthata Jagrata.
With its brilliant narration and top notch editing, the video is setting a new benchmark for Odia videos. Tosh N...