Bhubaneswar, July 3 -- https://images.odishatv.in/uploadimage/library/16_9/16_9_0/recent_photo_1751555092.webp
In a bid to overhaul India's outdated television ratings system, the Ministry of Information and Broadcasting (I&B) has released a draft policy proposing major reforms in Television Rating Points (TRP) measurement. The draft, unveiled on July 2, 2025, aims to open the sector to multiple agencies, promote healthy competition, and align with the country's evolving media consumption habits.
The government has invited feedback from stakeholders and the public within 30 days of the draft's release.
India's television landscape has witnessed a dramatic shift, with audiences increasingly consuming content on smart TVs, streaming device...