Bhubaneswar, March 25 -- It is Holi time and the wholesale and retail markets of Cuttack city are on an overdrive. People are making a beeline to buy colours, sprays, balloons, masks and other items to celebrate the festival in a grand manner. There is a lot of enthusiasm among the people to play Holi this year compared to last year.

As a result, the business of colours and other goods in Cuttack is expected to be on the higher side, especially with the new herbal Holi concept gaining popularity for several reasons.

"We have come to buy colours for Holi. My daughter chose to take one colour sprayer (Pichkari). Everybody is insisting on using organic colours. So I am buying this as well," said a Cuttack local Chittaranjan Jena.

A little...