Bhubaneswar, Jan. 26 -- The bid for a Mahindra & Mahindra's Exclusive Edition of XUV400 crossed Rs 1 crore mark in just four hours of the commencement of the auction on January 26.

The auction began at 11am on the Republic Day and will end on January 31, 11:59pm.

On January 20, Mahindra & Mahindra (M&M) had announced that the one-of-its-kind, exclusive edition of All-Electric XUV400, will be auctioned.

As per M&M, the proceeds from the highest bid will be given for a social cause and distributed amongst Mahindra Sustainability Award winners towards clean air, clean energy, green mobility and clean water. The SUV will be handed over to the winning bidder by its Chairman Anand Mahindra on February 10, 2023.

The one-off exclusive edition...