Bhubaneswar, Jan. 18 -- Bhubaneswar: Odisha government is rebranding its tourism to get the most out of the coastal heaven. It is organizing Eco Retreat programs at various tourist spots. The idea is to let the world explore the unexplored under the tagline "India's best kept secret".

In an exclusive interview with IANS, Jyoti Prakash Panigrahi, Minister (State) Tourism and OLLC (Odia Language Literature & Culture) reveals how the state has risen as a phoenix after every onslaught by nature and kept its heart of natural beauty pure and pristine.

He says Odisha's road to success lies in planning and executing projects in collaboration with people and the Centre.

Here are some excerpts from the Interview

Q: Despite so much of scenic bea...