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In a striking testament to the power of India's booming digital economy, Apple's App Store ecosystem generated a staggering Rs 44,447 crores (USD 5.31 billion) in developer billings and sales in 2024 alone.
A study, published by IIM Ahmedabad's Professor Viswanath Pingali, shines a spotlight on how Apple has quietly expanded its footprint in India beyond its traditional hardware business.
While Apple's physical product sales, including iPhones, MacBooks, and AirPods, often steal headlines, the App Store's contribution to the tech giant's India business is now impossible to ignore.
In 2024, developer billings and sales through...