Bhubaneswar, Dec. 23 -- Amid mounting questions over the murder of a tribal student at the Kalinga Institute of Social Sciences (KISS), a fresh controversy has erupted over an alleged social media campaign projecting KISS and KIIT management and its founder Achyuta Samanta, in a favourable light, even as the institution faces criticism for its handling of the incident.

Critics allege that while the administration remains under pressure to respond to the circumstances surrounding the student's murder, a parallel effort is reportedly underway on social media to repair the image of the KISS and KIIT management. According to activists, certain individuals have been engaged to run coordinated online campaigns portraying the institutions and S...