Bhubaneswar, June 15 -- https://images.odishatv.in/uploadimage/library/16_9/16_9_0/recent_photo_1749965608.webp
The Raja festival, once rooted in agrarian rituals and feminine symbolism, is undergoing a striking transformation in urban Odisha. In cities like Bhubaneswar and Cuttack, the celebration has become a showcase of lifestyle trends, from designer swings and curated outfits to online cake orders and themed events. This modern makeover, amplified through social media, has widened the cultural disconnect between urban and rural observances.
While city-based celebrations often emphasise aesthetics and entertainment, the traditional essence of Raja, celebrating the fertility of Mother Earth and womanhood, receives less attention. Meanw...