India, April 11 -- Odisha is witnessing an unprecedented surge in gold prices, with the last three days seeing an increase of over Rs 5,000. The price of the yellow metal is very likely to reach Rs 1 Lakh-mark in Odisha soon, market experts said on Friday.

This rise has set a historical high for gold, with 22-carat gold in Bhubaneswar priced at Rs 87,450 per 10 grams, while 24-carat gold has reached Rs 95,400 per 10 grams. Market analysts speculate that prices could potentially touch Rs 1 lakh in a few days.

Opinions of the market experts This uptrend is beginning to strikingly impact consumer behaviour. For many families, buying gold has traditionally been a matter of pride during celebrations like weddings and birthdays. However, the ...