Bhubaneswar, Feb. 15 -- Yash Raj Films built one of Bollywood's most successful action franchises with its ambitious Spy Universe - an interconnected saga revolving around elite RAW agents like Tiger, Kabir and Pathaan. The momentum began with Salman Khan's Ek Tha Tiger in 2012 and soared to new heights with Shah Rukh Khan's Pathaan in 2023. High-stakes missions, slick action, and surprise crossovers became its hallmark.
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Yet, the lukewarm box-office performance of Hrithik Roshan-Jr NTR's War 2 has reportedly led to serious introspection within the studio about the franchise's financial sustainability.
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