Bhubaneswar, May 3 -- https://images.odishatv.in/uploadimage/library/16_9/16_9_0/recent_photo_1746256411.webp
As the summer heat intensifies, cold water therapy - once a niche wellness practice - is emerging as a mainstream method to beat the heat and manage stress. Whether through cold showers, ice baths or a splash of chilled water during the day, many are embracing the mental and physical benefits of cold exposure.
Experts say cold water immersion activates the parasympathetic nervous system, which helps the body relax and recover. This triggers the release of mood-boosting endorphins, reduces cortisol levels, and can sharpen mental clarity. In addition to lowering core body temperature, short-term cold exposure has also been linked to...