Bhubaneswar, Aug. 8 -- https://images.odishatv.in/uploadimage/library/16_9/16_9_0/recent_photo_1754667954.webp
Odisha's online handloom marketplace Arts of Weaving (AOW) marked National Handloom Day with a unique and captivating celebration, blending the state's traditional weaving heritage with innovative approaches to take it to a global audience.
This year, AOW introduced the use of AI models to showcase Odisha's handloom products, enabling cost-effective and faster ways to present them internationally. The move has helped connect Odisha's weavers with overseas customers, giving the state's artisans a wider platform.
As part of the Handloom Day celebrations, AOW also undertook initiatives to promote Eri silk, also known as Ahimsa silk...