Bhubaneswar, Feb. 22 -- OYO, a major player in India's hospitality sector, is currently in the eye of storm after an indecent advertisement comparing itself with God. The 'indecent' ad by OYO has affected the sentiments of several religious groups who have called for its boycott.

The ad, which appeared in a prominent Hindi newspaper, has spread widespread criticism.

The controversy started after an ad was released in a popular Hindi Newspaper. The half-page reads, "Bhagwan Har Jagah Hai, Aur OYO Bhi (God is everywhere, And so is OYO). This comparison between the omnipresence of God and OYO has spread outrage, leading to a social media frenzy.

"The new way of marketing is just to degrade Hindu sentiments and you will get massive negativ...