India, April 16 -- Mondelez India, the makers and bakers of some of India's much-loved snacking brands - Cadbury Dairy Milk, Bournvita, and Oreo among others, sets foot into the fast-growing and extremely innovative sub-segment in the confectionery category - Lollipops, with the launch ofCadbury Dairy Milk Lolly.

With this foray, the company is entering a white space in the category of being the only Chocolate Lollipop in India. With much-loved Cadbury Dairy Milk chocolate, enrobed in yummy caramel casing, this latest entrant will offer consumers a unique indulgent experience.

Commenting on this latest innovation,Inderpreet Singh, Associate Director - Marketing (Beverages, Meals, Candies & Gums), Mondelez Indiasaid, "Our play in the Can...