India, April 15 -- The range aims to win a scoop of the €85 billion market where 75 per cent of consumers seek new ice cream experiences

Magnum has kickstarted 2024's ice cream season with its first mood-inspired flavours. Combining cracking chocolate, ice cream and a surprising core, the range aims to win a scoop of the €85 billion market where 75 per cent of consumers seek new ice cream experiences.

Magnum's ice creams have always been designed for pleasure. But its ice cream innovation for 2024, a trio of mood-inspired flavours called Magnum Pleasure Express, aims to take its premium portfolio to the next level.

Findings by cocoa supplier Barry Callebautshow that 75 per cent of global consumersare positive about trying n...