India, Jan. 20 -- Hard seltzer, firmly established as a popular, trendy drink in the USA, is now sweeping through Europe and the rest of the world. Target-group-oriented marketing concepts and online campaigns have seen this new drink segment set annual growth records in North America since 2018. Manufacturers of these products can rely on the proven Velcorin technology from LANXESS to provide efficient, cost-effective microbiological stability for this low-calorie alternative to wine and beer.

To produce hard seltzer, water is carbonized and minimally sweetened, and a little alcohol with - mostly natural - flavoring is mixed in.

Velcorin - it comes, works, and disappears

Cold sterilization with Velcorin (dimethyl dicarbonate, DMDC) is...