Guwahati, April 18 -- Bonding over a couple of cans of beer is nothing new and when two brothers- Van and Sumit Sharma - bonded to start a beer brewing company in Boston in March 2020 and named it Rupee Beer Company, their primary motive was to address the lack of availability of Indian beers in the United States market.

They even incorporated the Hindi script of Rupee in the beer cans to give a 'desi' vibe to the Indians living in America.

Today they are not only popular among the Indian restaurants in the United States but are also making inroads to a wider audience.

But making inroads into India's pale ale (IPA) market was not going to be that easy because there are very few Asians who have chosen the path of opening a brewery in th...