Written by, May 26 -- Muskan Shah, Dr. Moitrayee Das

A report by Quroz, an influencer marketing intelligence platform, reported that the number of influencers in India has grown 322% in the last 4 years, increasing from 9.6 lakh in 2020 to 40.6 lakh in 2024. In 2025, brands are projected to spend $9.29 billion on influencer marketing (Shopify, 2024). The influencer marketing economy was reported to bring in Rs 2,344 crore in 2023; the amount raked in is projected to increase by 44% to Rs 3,375 crore in 2026. These statistics stand testament to the appeal that the position of an influencer has (Firstpost, 2024).

Today, there is tremendous scope for growth as an influencer, allowing individuals the freedom to earn well while doing what th...