India, Jan. 21 -- Written by: Shravani Shahane, Moitrayee Das

Imagine you are in the middle of a conversation, a meal, or a very deep thought, and ping!-your notification rings and your phone vibrates. Much before the screen lights up to make you aware of the situation, a wave of restlessness, rather familiar, takes hold. It is probably a physical sensation, a sort of tightening in the chest, which shifts your attention-only to persist until you pick up the phone, swipe, read, and reply. The urgency that accompanies this is worth noting. The text might be trivial, yet the discomfort of not replying instantly takes over, almost making it intolerable.

Social Media and the Basic Human Need Social networking sites (SNSs) have long enabled p...