India, Jan. 22 -- In 2026, Generative AI (GenAI) is no longer experimental or a trend, it's a strategic imperative redefining the CMO's agenda. This transformation is displaying a clear differentiation between high-performing marketing organizations embracing GenAI and those falling behind. Based on recent insights from McKinsey, BCG, Bain, Deloitte, and Gartner, this report highlights the most critical GenAI trends, outlines CMO investment priorities, and charts a course for strategic execution.
5 Key GenAI Trends Dominating 2026
1. From Experimentation to Strategic Scaling: The ROI Mandate
The era of isolated GenAI pilots is over. A significant 84% of high-performing marketing teams are integrating GenAI across the entire creative lif...