New Delhi, July 30 -- As the sacred festival of Raksha Bandhan draws near, siblings across India are preparing to express their love in different ways, and so is MyFlowerTree. MyFlowerTree.com, one of India's leading online gifting platforms, reports a major shift in consumer behavior this Rakhi season, making gifting more premium, expressive, and convenience-driven.

"Raksha Bandhan is about the sentiment, the personalization, and creating unforgettable moments even from miles apart," says Sumit Chhabra, Founder & CEO of MyFlowerTree. "From luxury hampers to eco-conscious gifts, customers today want to send something unique and emotionally rich. Our 2025 Rakhi collection captures that spirit."

Raksha Bandhan 2025: Rakhi Gifting Beyond a...