Guwahati, Aug. 11 -- Assam Agricultural University (AAU) has registered Labanya, a high-yielding purple rice variety, with the Protection of Plant Varieties and Farmers' Rights Authority (PPVFRA) on July 7, 2025. This marks a significant step for Assam in entering the global superfood market.

Experts believe that Labanya has the potential to unlock premium export opportunities, boost rural incomes, and position Assam as a leader in specialty grains.

The formal registration grants AAU exclusive commercial rights for six years, with the option for renewal.

The rice variety, scientifically known as TTB-AAU-Dhan-41 (Labanya), combines high yield potential with naturally purple grains rich in antioxidants, anthocyanins, and micronutrients....