Dibrugarh, June 13 -- Three friends from a remote village in Assam's Dibrugarh have turned their love for traditional Assamese smoked meats into a national culinary phenomenon.

Manxho, the brainchild of Jitu Bora, Diganta Saikia, and Vardhan Saikia from Khowang, celebrates five years this week of introducing India to the authentic smoky flavours of Northeast India through their innovative meat products.

What began in 2020 as a modest venture to preserve their culinary heritage has grown into a pioneering food brand that ships traditional smoked meats across India. The founders recognised that while every Assamese household cherished their smoked pork and chicken, these delicacies remained largely unknown outside the region.

"These reci...