Guwahati, Feb. 2 -- In a celebration of Assam's rich cultural heritage, Sereki, an indigenous handloom brand, has unveiled a new campaign inspired by the enchanting River Island of Majuli.

Known for its contemporary handloom designs - especially the Mekhela Sador - that blend tradition with modern craftsmanship, Sereki's campaign seeks to showcase the strength, creativity, and elegance embodied by Assamese women.

The campaign takes viewers on a journey through Majuli, offering a unique glimpse into the life and traditions of the island's inhabitants.

It captures the simplicity of daily life while reflecting on the beauty of traditional Assamese attire, particularly the Mekhela Sador, which has been a symbol of grace for generations.

C...