New Delhi, March 27 -- Mother Dairy on Wednesday launched 'Promilk', a protein-rich milk product priced at Rs 70 per litre, targeting the country's protein deficit population in the Delhi-NCR region.

The new cow milk product contains 40 grams of protein per litre, 4 per cent fat, and 11.5 per cent solids-not-fat (SNF), and is fortified with vitamins A and D. It will be available in 500 ml and one-litre packaging through offline and online retail outlets.

The company's Managing Director Manish Bandlish said the product aims to address nutritional challenges, noting that 70-80 per cent of Indians struggle to meet daily protein requirements, with 93 per cent unaware of their nutritional needs.

"Protein is a vital part of a balanced diet,"...