New Delhi, Nov. 16 -- BIGBANG is regarded as one of the first K-pop groups to make it big time. Apart from establishing the groundwork for the Hallyu Wave and the globalization of K-pop, BIGBANG was one of the first K-pop bands to venture into sectors other than music, such as fashion.

G-Dragon, the group's leader, was one of the first K-pop brand ambassadors when Chanel asked him to endorse their product. Many people believe that G-Dragon's successful relationship with Chanel was responsible for the concept of marketing luxury fashion houses in the East. His status as a fashion icon has endured, and he has now partnered with Nike to promote gender-neutral apparel.

G-Dragon has been the face of various brands like Kappa, Hyundai, Nike, ...