Mumbai, Jan. 15 -- Kia has revealed its future ambitions and strategy in a digital showcase event. After unveiling its new logo last week, Kia has also renamed itself, removing 'Motors' from Kia Motors Corporation to indicate a shift in its ideology from just manufacturing vehicles to developing an innovative mobility ecosystem by expanding into emerging business areas.

Kia's transformation strategy is built around its new brand slogan, 'Movement that inspires'. Artur Martins, Senior Vice President, Head of Global Brand & Customer Experience, believes that movement enables thinking, innovation and progress, inspiring people. Kia looks to integrate a range of new products and services to create a much broader scope of experiences for its ...