New Delhi, March 8 -- Shalini Sharma, 33, has her pulse on the latest fashion trends but is averse to splurging on expensive clothes. The Indore resident has long since ditched her churidars for straight pants and finds floral patches on sweaters, as well as suede jackets, trendy. "I prefer buying from value-fashion stores because they offer the latest design options at a reasonable price," she said. Sharma and a new set of consumers emerging from small cities, having been exposed to the latest fashion trends on the internet, are demanding the latest cuts and designs from apparel makers. Taking a cue from the changing preference of consumers, value-fashion brands such as Max Fashion, Reliance Trends and Pantaloons are tailoring their collec...