MUMBAI, Nov. 27 -- The Shapoorji Pallonji (SP) Group has restarted the sale process of home hygiene products maker Eureka Forbes Ltd, two people aware of the development said.

The cash-strapped group has begun talks with potential buyers, including private equity funds and a well-known consumer appliances company, the people cited above said on condition of anonymity.

The SP Group initiated talks to sell the company popular for its vacuum cleaners and water purifiers last year but had suspended the process mid-way.

"Eureka Forbes is one of the best-known consumer brands in India, and the SP Group was evaluating other structures to monetize the asset without divesting ownership," said one of the two people cited above. "As part of this, t...