NEW DELHI, Jan. 15 -- Seo Young-Doo is upbeat about 2021.

"We will become the Amazon and Flipkart of Korean brands," says the founder of Korikart.com, an Indiabased online marketplace for Korean products and brands which saw rapid growth in demand over the past few months.

"During the pandemic, many Indians started cooking Korean food. They started watching K-dramas on Netflix because the stories are sweet and romantic and they appeal to Indians.

Also, K-beauty is big because Indian ladies like Korean ladies' skin. The popularity of K-pop and K-dramas opened up the market for us," says the 40-something Korean national.

"When I came here in 2004, people used to think Hyundai was from Japan. But slowly, Korean companies have made their ma...