New Delhi, Dec. 6 -- Thirty-five years ago, a young man from rural Karnataka set up one of Mumbai's first artisanal ice-cream parlours in a 400 sq. ft store. Today, Naturals has over 135 outlets across the country, it claims its annual revenue has crossed '100 crore in each of the last three years, and a KPMG survey on consumer experience placed it among the top 10 Indian brands in 2018.

How did Raghunandan Kamath do it? "Someone once asked the same question to the director of Hum Aapke Hai Koun..!," he says. "The director said, 'I made a film out of what was happening in my house.' Your life depends on what you have learnt growing up. It's the little things that make you big."

It might sound simplistic but Kamath swears by this philosoph...