New Delhi, Nov. 1 -- Vibrant yellow marigolds and milky white chrysanthemums are a fixture at pujas around Diwali. Their aesthetic utility, in fact, goes beyond the altar in the form of rangoli and lavish floral arrangements at doorways. The modern Diwali decor edit has expanded to gerberas, carnations, orchids, roses, lilliums and the entire spectrum of imported exotic blooms.
"Growing at a compound annual growth rate (CAGR) of nearly 25% during 2009-16, the Indian flower industry is currently experiencing tremendous expansion," says Hariharan Subramaniam, CEO, La Fleur, a brand that retails premium bouquets through select supermarket chains such as Godrej Nature's Basket.
Reflecting this national obsession, the market is expected to gro...