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Honda bets big on sedans to claw back India market share
New Delhi, March 15 -- Honda Cars India Ltd has taken a detour from the industrywide focus on churning out SUVs and is betting big on sedans to try and restore its lost glory in the Indian car market. The company is bringing back the Civic, the premium sedan that is also Honda's biggest seller worldwide, to complete its portfolio of sedans. Honda's bid to regain market share started with the launch of the new version of its compact hatchback, Amaze, which drew customers despite the overall demand in the domestic market falling significantly after September 2018. The rationale behind bringing back Civic is to give options to existing customers of Honda's most popular Indian product, the mid-sized sedan City, and bolster the company's portfol...
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