NEW DELHI, Aug. 23 -- If there hadn't been strong parental intervention, Harsh Goenka might have ended up as a journalist or as a "red" economist.

Growing up in Calcutta, as it was called then, in a city that placed the artist above the businessman in its social hierarchy, Goenka was deeply influenced by Marxism. He considered going to the London School of Economics because it was left-leaning. He was influenced by the city's addas, where students and unemployed youth debated politics and the state of the world over tea and cigarettes.

But his generationally business- inclined family had other ideas. They chipped away at his leftist notions, "brainwashed him" into choosing a capitalist path and becoming the fifth generation in the family ...