New Delhi, Aug. 21 -- Fantasy gaming platform Dream11 on Tuesday, 18 August, won the title sponsorship for the upcoming Indian Premier League (IPL) for '222 crore, almost half of what India's cricket board would have got had Chinese phone maker Vivo stayed as the title sponsor.
Amid anti-China sentiments following the Ladakh border clash where 20 Indian soldiers died, the Board of Control for Cricket in India (BCCI) and Vivo agreed to pause the sponsorship for this year.
Vivo had agreed to pay '440 crore per year for the five-year deal. Interestingly, Dream11, which replaces Vivo, itself is backed by Tencent Holdings of China.
"Dream11 has quoted '222 crore as bid.
They have been supporting cricket and other sports in the country. The f...