New Delhi, Aug. 14 -- E-commerce giants Amazon and Flipkart, fashion e-tailer Myntra and grocery chain DMart topped a Kantar ranking of customer experience, reflecting India's evolving shopping preferences.
The Kantar CX+ India-specific Retail Report 2020 ranked retailers across three categories: grocery, fashion and general retail. In grocery, only large modern trade and online retailers were counted. The survey was conducted among 6,068 consumers across the country.
In the grocery category, DMart came on top, followed by Amazon and Flipkart, which have expanded into the segment. In fashion, surprisingly, the top three brands ranked were all online retailers-Amazon, Flipkart and Myntra. "Myntra makes it to the third place, thus making th...