New Delhi, May 13 -- Real estate is among the worst-hit sectors due to lockdown, with both construction and sales of property coming to a complete halt. While the government has allowed commencing of construction work in some non-containment zones, the real challenge for developers and consultants is to motivate homebuyers to buy property in such uncertain times.

Given that social distancing has become the new normal and is expected to remain so for a long time, developers are reinventing themselves and adopting digital methods for marketing and sales to attract homebuyers. Along with that, they are also using the time-tested practice of offering discounts and deals. We tell you about the initiatives and offers developers are rolling out...