NEW DELHI, Jan. 11 -- The massive digital disruption caused by the coronavirus pandemic in 2020, which has brought millions of new audiences to video streaming platforms and created the habit of engaging with online video on a daily basis, will see OTT (over-the-top) services upping their game and budgets by 25-30% to stay ahead of the curve in 2021.

Streaming services are estimated to have spent more than Rs.5,100 crore ($700 million) in India in 2020, as per Media Partners Asia, an independent provider of research, advisory and consulting services across the media, entertainment, sports, telecommunications, and technology industries in the Asia Pacific. More than 60 VoD services across languages are currently vying for viewers' attenti...