New Delhi, Dec. 2 -- Tamil is not just a language but a way of life, said Tata Tea in its new regional campaign for its premium brand Chakra Gold. Focused on the Tamil Nadu market, the advertising campaign highlights how Tamilians are proud of their culture which includes rich literary legacy, with Tamil being the longest surviving language, and most importantly their contribution across art, science and the corporate world.

Conceptualized by advertising agency Mullen Lintas, shows people having a traditional Tamil meal at a function where the server, who is placing the banana is directed by his supervisor to put it the 'right way' .

More such life illustrations follow, all showcasing the Tamil penchant for doing every little thing in a...