New Delhi, Nov. 16 -- Automakers such as Tata Motors Ltd and Toyota Kirloskar Motors Pvt. Ltd have reported robust growth in bookings and retail deliveries during the Dhanteras festival this year compared to last year.

Dhanteras, which was celebrated last week, is observed as an auspicious day for purchasing precious metals, utensils, consumer durables and automobiles. This marks a crucial day in the sales calendar for automakers each year when they generally record their highest single-day sales.

"Our bookings have increased by 95% and retails have increased by 90% compared to FY20 festive season. Our cars and utility vehicles have seen equal traction from the market," said a spokesperson for Tata Motors, the maker of the Tiago small c...