Royal Enfield Meteor 350 aimed at pulling customers from other brands: Sid Lal
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Mumbai, Nov. 12 -- Royal Enfield Meteor 350, the cruiser motorcycle that replaces the popular Thunderbird range, is aimed at pulling customers from the other two-wheeler brands, a senior company executive said on Thursday.
"Meteor 350 is positioned to appeal to the upgrading pool of two-wheeler customers from the other brands. These are those who currently ride commuter models (100cc-200cc) and want to upgrade to bigger and more premium bikes," said Siddhartha Lal, managing director, Eicher Motors Ltd, the parent of Royal Enfield, in the earnings call on November 12.
"The Meteor 350 will fill in the void left by the discontinued Thunderbird in our portfolio. When we were doing the market research for the Thunderbird 20 years ago, people...
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