Reckitt Benckiser sees Harpic's reach deepen in India
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New Delhi, Oct. 21 -- Toilet cleaner Harpic deepened its reach in India with 20 million more households using the blue bleach than a year-ago, as British multinational Reckitt Benckiser continued to benefit from home hygiene products sales amid the covid-19 pandemic.
"In the first nine months we have made good progress; for example, in the US our hygiene products are now used in over 50% of households compared to less than 45% a year-ago; in India, we have seen a continued increase in the penetration of Harpic following behaviour change campaigns, with over 20 million more households using the brand compared to last year," the company said in its third-quarter earnings statement on Tuesday.
India is already the biggest market for Harpic...
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