New Delhi, May 9 -- Confectionery-maker, Parle Products Pvt Ltd., will soon pull the production plug off its 50-paise retailed candies including Kismi Toffee, Orange Bite, London Derry, and Mango Bite, the company said.

The Kismi Toffee-maker is unable to sustain the wafer-thin margins earned on low-priced candies. Parle has already launched a Rs.1 variant of its 50-paise candies.

The new flavors launched in Kismi Toffee, including Kulfi, Rose Milk, and Meetha Pan, retail only in the Rs.1 variant. The company has also increased the unit size to 3.9 grams from 2 grams, customers used to get for 25 paise. "In the last two years we have consciously shifted our focus to the Rs.1 product. No new launches will be for 50 paise," Krishnarao S. ...