Parle Agro launches new product with revival in out-of-home consumption
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NEW DELHI, Oct. 15 -- Packaged consumer goods company Parle Agro, that sells Frooti and Bailey water, on Thursday said it will spend Rs.40-45 crore in marketing its new malt flavoured fruit drink B-Fizz after the covid-19 induced lockdown wiped out peak summer sales for the country's top beverage makers.
Priyanka Chopra Jonas has been appointed the national brand ambassador, while Jr. NTR has been roped as the brand ambassador for markets in the south for the B-Fizz brand that has been rolled out in over 2,000 cities across the country.
Nadia Chauhan, joint managing director and chief marketing officer, Parle Agro said with the recent phase of the unlock, out-of-home consumption has come back "strongly". "Today we are towards the last p...
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