New Delhi, Nov. 6 -- In 1996, the American cable TV network HBO debuted a contentious but highly successful advertising campaign where it rebranded itself as the most premium offering on the television landscape. "It's not TV," the ads boasted, "It's HBO." The slogan gathered steam in the years ahead, as HBO's original shows became television's finest-The Sopranos, Sex And The City, Six Feet Under, The Wire (all streaming in India on Hotstar)-and, to this day, HBO is the network that defines our golden age of television.

Apple TV+ launched globally on 1 November, and is selling something we already have. That isn't new for the technology company-which has repackaged innovations with astounding success-but it is seriously weird to see App...