New Delhi, May 7 -- In a significant move towards building consensus in identifying and tracking artificial intelligence (AI)-generated content online, OpenAI, the developer of ChatGPT, has joined the steering committee of US-based Coalition for Content Provenance and Authenticity (C2PA).

This marks OpenAI's second global collaboration amid mounting concerns about AI's increasing influence on various content forms, especially during, and in the run up to, the elections in major economies such as India and the US.

OpenAI's decision to join C2PA comes a day after the Election Commission of India issued a notice to political parties, outlining the potential penal actions that could be initiated under various provisions of the law for deplo...